Pillars of Profit:
Economic Concepts for Engineers and Managers
Course Overview
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Nearly all business decisions can be framed as dealing with three key issues: the price of the product, its cost, and its value. Successful products invariably get all three right; unsuccessful products get at least one of the three wrong - - enough to sink the product. This course on economics teaches how ten basic decision-making tools of microeconomics can help you to manage your organization better and make it more profitable. These tools, if used effectively, can be of immense value to managers struggling with tough decisions such as: how to lower costs, improve quality, raise or lower prices, broaden product lines, or invest in a costly R& D program. Professor Maital shows how all key decisions can be organized around two fundamental questions: What is it worth? What must I give up to get it? Answering these questions depends upon finding and maintaining the right relation in the "triangle of profit" -- cost, price, and value. |
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Professor Maital explains each tool in detail, and provides current research and fascinating stories from businesses around the world. He also presents pre-recorded interviews with managers who have written case studies using these tools in key business decisions. This course is based upon Maital's years of work with students in the Management of Technology Program (MIT Sloan) who needed to learn practical, real-world methods for managerial decision making. The synthesis of these ideas is captured in his book Executive Economics and the intensive video course that form the foundation of this course. |
Item # E49
Compete Set of 12 Videotapes: $1,500.00
Individual Videotapes: $300.00