This new video course teaches the importance of technological change in the life of the corporation. Designed for managers, engineers and personnel in R&D and manufacturing, this program will prove invaluable to organizations seeking insights into the innovation process and innovation developments.
The purpose of this program is to clarify the importance of technological change in the life of the corporation, both as a creative force in the growth of the corporation, and as a destructive force making it vulnerable to competitors. In order to successfully master change existing corporations must begin by adopting new images, thought architectures, and paradigms that exert powerful influences on thinking and behavior.
The plan of attack then is to look at a number of products and industries as
they have developed over time to see whether or not we can begin to understand
the process of innovation and its importance to business in a larger and dynamic
context. By understanding the dynamics and learning how to observe, predict, and
rapidly apply product and process innovations, your organization will develop
the proper conditions for increased levels of output and productivity. It will
also gain competitive advantage.
The Complete Course Includes: 5 color videotapes, and one book, The Dynamics of Innovation, updated and published in 1999.
Topics Covered Include:
Tape 1: Dominant Product Design
The effects of dominant product design.
Tape 2: Products and Industries
Several products and industries from past to present. Examples of innovation in industries such as refrigeration, lighting, rayon, and flat glass.
Tape 3: Patterns of Innovation
How technology change occurs in an organizational, market, and manufacturing context.
Tape 4: Technological Changes
How product innovation, process innovation, and organizational structure become linked as an organization evolves.
Tape 5: Technological Changes (continued)
How innovation in products and processes affects a firms competitive viability.
Author Bio:
Dr. James M. Utterback is Leaders for Manufacturing Professor and Professor of Engineering, MIT. He is one of the founding faculty of MIT's Management of Technology program, and served as Director of the Industrial Liaison Program at MIT from 1983 through 1988. Dr. Utterback is editor of the journal Research Policy and author of The Dynamics of Innovation in Industry, to be published by the Harvard Business School. He holds a Ph.D. from the MIT Sloan School of Management. Dr. Utterback is concerned with the factors that influence innovation in firms, including corporate organization and government policy.