M42 Better Management for a Changing World: Managing Fear
Dr. Gerald Suarez
CC-M
3 Videotapes 80 minutes
$300

A New and Continuing Video Series for Managers, Educators and Community Leaders Managing Fear:
Dr. Suarez, author and lecturer on managing fear, is Director for Presidential Quality Management at the White House Communications Agency. An industrial psychologist and student of Dr. Deming, Dr. Suarez formerly worked with the Department of the Navy. He is a professor at Marymount University Graduate School of Business. Volumes 5-7: Gerald Suarez and The New Thinking on Fear
Vol. 5: Managing Fear
Dr. Gerald Suarez teaches that work-related fear is common in organizations of all kinds. Attempts to improve an organization, no matter how welcome, threaten people and cause fear. Different from anxiety, work-related fear is a predictable, rational response. Fear reduces productivity and satisfaction and therefore must be managed. It can provide the energy and focus for positive transformation. 28 min.

Vol. 6: Change, Improvement, and Fear
Dr. Suarez explains that managing fear is an ongoing process because fear is present at all levels of an organization. It is a natural result of progressing to higher levels of performance and risk-taking. Dr. Su½rez emphasizes that fear can be managed where there is leadership, vision, and trust. Avoiding fear can lead to increasing efforts to control by micro-management, tighter rules, limiting information, and blaming. 23 min.

Vol. 7: Managing Fear: How to Begin
There are practical tools to assess the level of fear. The fact that management is willing to admit the presence of fear will have an effect on the culture. Dr. Suarez discusses ways to manage fear in communications, relationships, planning, education and training, and acknowledgment of the importance of the informal social system. Leadership of top management is crucial. 22 min.