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An in-depth guide to advertising, marketing, and sales on the Internet
-the tools, techniques, and strategies you need to create an effective
multimedia presence on the World Wide Web.
Business on the Internet is booming! Customers now shop at virtual malls,
order online from multimedia catalogs, and routinely conduct other electronic
transactions. At the same time, new technologies have appeared that make
it easier than ever for marketers to communicate with tens of millions
of Internet consumers. Find out, in this completely updated Second Edition
of the bestselling Marketing on the Internet, how your business can join
this revolution.
Marketing on the Internet, the latest book by the well-known Internet
business authors2 Matthew Ellsworth and Dr. Jill Ellsworth, tells you
what you need to know to create an effective multimedia platform for
advertising, marketing, and sales on the Internet. Beginning with the
basics, they quickly familiarize you with the most important Internet
terms and concepts and explain the technologies available to you. You'll
get instructions for doing everything from building a Web site to safely
conducting electronic commerce. Packed with dozens of illustrated, real-life
examples, Marketing on the Internet tells you:
* How to get a business connection to the Internet
* How a business of any size can establish a compelling presence on the
Web
* How to gather valuable information about and from visitors to your
site
* About Java, VRML, Shockwave, ActiveX, interactive graphics, and other
new developments
* How to design virtual stores with graphics, sound, video, and hypertext
* How to conduct secure transactions on the Internet
* How to develop the right Internet marketing strategies for your type
of business.
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